1. Independent Contractor Relationship
Participation in the Heritage Bloom Club does not create an employment, partnership, joint venture or franchise relationship.
Participating growers operate as independent businesses and contract with Heritage Bloom Club to fulfil subscriber orders within their designated service area.
Growers remain responsible for their own business operations, tax obligations, insurance, compliance requirements and growing practices.
2. Revenue Sharing
Founding Growers participate under the following revenue structure:
Year One
- Grower: 60%
- Heritage Bloom Club: 40%
Year Two & Beyond
- Grower: 70%
- Heritage Bloom Club: 30%
Enhanced revenue sharing remains attached to active Founding Growers while participating within the Bloom Club network.
3. Fortnightly Advance Payments
Growers are paid fortnightly in advance based on active subscriptions allocated for the upcoming delivery period.
Payments are generated through the Growers Portal using automated invoicing systems.
Payment calculations are based on:
- Active subscribers
- Subscription frequency
- Bloom Box size
- Upcoming delivery allocations
4. Founding Grower Success Bonus
Founding Growers who conclude a Bloom Club season with twenty-five (25) active subscribers or more may qualify for a $1,500 Founding Grower Success Bonus.
An Active Subscriber is defined as a paying Bloom Club member who remains enrolled through the final scheduled delivery period of the season.
5. Capacity Management
Growers remain in control of their subscriber capacity.
The Growers Portal allows growers to establish:
- Maximum subscriber numbers
- Delivery capacity
- Seasonal availability
- Service area limitations
Once capacity limits are reached, additional subscribers may be allocated elsewhere within the network.
6. Territory & Delivery Areas
Growers determine their preferred delivery area through the Growers Portal.
Subscriber allocation is based on:
- Customer location
- Delivery radius
- Grower availability
- Grower capacity
Heritage reserves the right to adjust allocation systems where necessary to improve customer service and network efficiency.
7. Grower Responsibilities
Participating growers agree to:
- Supply quality flowers
- Harvest and condition flowers appropriately
- Fulfil allocated subscriptions
- Deliver within agreed service areas
- Maintain professional standards
- Communicate operational issues promptly
- Protect customer privacy
- Operate honestly and ethically
8. Quality Standards
Growers are expected to maintain Bloom Club quality standards relating to:
- Freshness
- Presentation
- Delivery reliability
- Customer experience
- Professional conduct
The objective is consistency across the network while preserving individual grower identity.
9. Crop Failure & Seasonal Variability
Flower farming is subject to agricultural risks beyond reasonable control.
These may include:
- Frost
- Flooding
- Drought
- Pests
- Disease
- Crop failure
- Natural disasters
- Biosecurity events
Growers will not be financially penalised for genuine crop failures resulting from circumstances beyond their reasonable control.
Where possible, growers should notify Heritage promptly so alternative arrangements can be explored.
10. Customer Data & Privacy
Customer information is supplied solely for the purpose of fulfilling Bloom Club subscriptions.
Growers may access:
- Customer names
- Delivery addresses
- Contact information
- Delivery instructions
Growers must not:
- Sell customer information
- Share customer information with third parties
- Use customer information for unrelated business purposes
- Add Bloom Club subscribers to independent marketing databases without consent
Subscriber relationships generated through the Bloom Club platform remain managed through the Heritage Bloom Club ecosystem.
11. Delivery Requirements
Growers are responsible for fulfilling deliveries within agreed delivery windows wherever reasonably possible.
Growers are encouraged to maintain delivery records, including photographs where appropriate, to assist with delivery verification and customer support enquiries.
12. Brand Usage
The Heritage Bloom Club brand, logos, packaging systems, software and marketing materials remain the intellectual property of Heritage.
Participating growers may utilise approved Bloom Club branding while actively participating within the network.
13. Customer Service & Complaints
Where issues arise, growers agree to cooperate with Heritage in resolving customer concerns promptly and professionally.
The objective is fair outcomes, customer satisfaction and protection of the Bloom Club brand.
14. Collaboration & Network Support
The Bloom Club encourages collaboration between growers where practical.
Growers may choose to assist neighbouring growers during periods of:
- High demand
- Crop shortages
- Temporary operational challenges
The success of one grower strengthens the network as a whole.
15. Suspension & Removal
Heritage reserves the right to suspend or remove growers who consistently fail to meet required standards, including:
- Repeated non-fulfilment
- Serious quality concerns
- Misuse of customer information
- Brand misuse
- Dishonest conduct
- Behaviour damaging customer trust
Improvement and support will always be prioritised before removal is considered.
16. Amendments
The Heritage Bloom Club may periodically update operational policies, technology systems and platform requirements as the network evolves.
Growers will be notified of material changes where appropriate.
17. Guiding Principles
The Heritage Bloom Club operates according to five core principles:
- Respect, Respect growers, customers and communities.
- Quality, Deliver flowers customers love.
- Transparency, Operate honestly and openly.
- Collaboration, Support one another.
- Sustainability, Build businesses designed to last.
18. Grower Protection
Heritage Bloom Club is committed to the financial, professional and reputational protection of its participating growers. Heritage commits to:
- Fortnightly advance payments calculated on confirmed allocations, with no clawback for genuine crop failure caused by events beyond reasonable control
- Fair, transparent revenue sharing as set out in Section 2 of these Terms, locked for Founding Growers
- Protection of grower customer-base, no Heritage staff or contractor may approach a grower's allocated subscribers to compete with that grower
- Brand protection, Heritage will defend the Bloom Club brand against unauthorised use that could harm grower reputation
- A right of reply, no grower will be removed from the network without written reasons and a reasonable opportunity to respond
- Confidentiality of grower business information disclosed during onboarding or audits
- Free use of the Bloom Club packaging, marketing and digital systems for the duration of active participation
Subscribers contracting with the Bloom Club agree not to recruit or contract a grower outside of the Heritage Bloom Club platform for twelve (12) months following the end of their subscription, protecting the grower's relationship with Heritage.
19. Intellectual Property Protection
All Heritage Bloom Club intellectual property, including the brand name, logos, packaging design, the seasonal bloom-box concept, the website, the subscriber portal, the grower portal, software, photography, illustrations and operating documents, remain the property of Heritage Dahlias NZ Limited.
Participating growers receive a non-exclusive, non-transferable, royalty-free licence to use approved Bloom Club branding and packaging while actively participating within the network. This licence:
- Does not transfer ownership of any Heritage trade-mark, copyright or design
- Does not permit modification of Heritage logos, packaging artwork or copy
- Terminates automatically on cessation of participation in the Bloom Club
Photographs, written biographies, social-media content and farm imagery supplied by the grower remain the property of the grower. The grower grants Heritage a non-exclusive licence to use that content for the promotion of the Bloom Club, with attribution where practical, for the duration of participation and a reasonable run-off period.
20. Insurance Requirements & Coverage
Participating growers are required to maintain appropriate commercial insurance to operate as an independent flower farming business. As a minimum, growers must hold:
- Public liability insurance covering on-farm visitors, deliveries and customer interactions
- Product liability cover appropriate to the supply of fresh agricultural produce
- Motor vehicle cover for any vehicle used to fulfil Bloom Club deliveries
Heritage Dahlias NZ Limited carries commercial general liability insurance covering the operation of the Bloom Club platform, the brand and the systems that growers use. Heritage insurance does not extend to the grower's farm, equipment, employees, vehicles or personal operations, growers are responsible for their own coverage in those areas.
Growers must notify Heritage within seven (7) days of any lapse, cancellation or material change to their insurance. Heritage may suspend a grower whose required insurance is not in place. Confirmation of insurance may be requested at any time.
Local Flowers. Local Growers. Local Communities.